I guess one could call this Image Prostitution on FB. But lets be honest, our commercial culture had been engaged in Image Prostitution in their ads, each one taking a little more off to keep the erotic edge sharp. I love this one. You don’t even have to have a real woman.
The male psyche is particular susceptible to subliminal messages. This image is a good example. We consciousness know it is just catsup, but subliminally we know it is something else I’m hungry for. So this splits the mind and creates a tension between two halves of ourself that has lost its unity. The conscious mind sets itself against the sexual aroused mind. I shouldn’t be tempted by a hot dog. This image is a metaphor: it says one thing but points to a secret thing. It works, because I suddenly go out and buy some catsup.
But why do I buy the catsup? I buy the catsup to get rid of the tension in my split mind creates by the erotic image. The image activates the excitement of the erotic, the forbidden sex, and this tension is painful until I possess the desired object. But the desired object is a bait and switch. I don’t get the real thing, I get a substitute to satisfy my erotic desire. Catsup.
The message is that Image Prostitution by advertising keeps the male psyche arrested in its development, for it is constantly chasing the image, but never getting satisfied.
So, just to flip the subject, this is why a rational society like ours able to create people held hostage by the Image, like Trump, as one example. The Political Ad sells the Idea of a powerful, strong willed, free from hypocrisy heroic leader….but all we get is a hot dog.