Soccer and other sports are a teeter totter between Elation and Deflation, depending on whether your team is up or not. And the fulcrum between the two ends of the board is tension. When the game is close, the tension grows, and with the growth of tension the Elation or Deflation also grows. The game itself, which team is playing, is really not the message. The medium is the message. The psychic massage is the message. Just as children love the teeter totter, not because there is any winning in the see saw, but because the play of it is the message, we love our sports because of the play of it, and which team and the stats are just secondary mind filler so we think there is something vitally important going on.
And our national politics is like that isn’t it. One continue Election Game with the Presidential election being the Super Bowl where all the elections of four years are brought to a head. Just like the World Cup, every four years we have a new Policy Soccer match, not for a trophy but to decide who will get to make history for us.
Trump is our first, I would say, Brand President. There is nothing in the package, just a big super logo TRUMP on the outside. His customers don’t want to be told there is nothing in the box. They would feel stupid buying an empty box.
Knowing our politics has become a Brand Game, we seem to be voting for authentic candidates who speak from the heart instead of the packaging. We are attracted to candidates who are like Rocky. The Davids who tackily the Goliath.