Roger Ailes had the genius to create a Viewpoint for his Fox News. When you create a viewpoint, it doesn’t matter what the content is; It’s the Viewpoint, stupid. This morning on Morning Joe someone said the two most influential culture shapers of our age have been Roger Ailes and Steve Jobs. Both created a viewpoint: Ailes on TV and Jobs in computer products. When you bought an Apple produce your bought not only a device, but a viewpoint of reality as well. The viewpoint of Apple is that you are Cool. You are Creative Cool. Not only are you functional but you are beautiful as well.
Ailes Created a Viewpoint that you as a Victim are valuable. You will rise again, just as the South will Rise Again. You are not a Lost Cause. But the viewpoint of the Victim must have an Enemy, some Other that is oppressing you, that is making you feel the victim. By naming your aggressor, you have power over your aggressor.
Fox fixed those disorientate by modernity and globalization by creating a fixed enemy. Fox got the strategy from the GOP that was making it’s identity by not being the evil government/Obama. The Conservative Movement has always created strength through the Enemy. And when the Government/Liberals becomes the enemy….you throw Christ out the window because you can’t “love your enemy.”
Then Trump came along and personified the Fixed Spot that cannot be moved, that cannot be defeated, that is outside of the evil government. This “offshore account” couldn’t be attacked and could not be unseated.