Christianity calls these substitutes False Idols. Have no other gods before me, says Yahweh, which is a metaphor for our own true being that wants no substitutes. Turning away from one’s Being in Buddhism is called Ignorance, something like Original Sin in Christianity, however, it calls Being a personal God.
Lets create a metaphor: We paint our original Being with the mind; it’s color is Self-loathing. When this self-loathes lumps, it’s a pain-body. But this turning away creates an existential guilt and self-loathing that is the minotaur in our labyrinth. Then then project our Basic Goodness or Being into the future and chase it as Becoming. We are always becoming better through the agency of our attachments. We attach to what we perceive will restore the basic goodness or Being that we are fleeing…that which we already always are. The Perfect Trap.